Arlene is the Founder/Director of Tech River, a company that has been providing marketing and business services to the Israeli high tech community since 1995. Her focus is on the creation of clear, concise, and convincing content that conveys an enticing story and captures the imagination of customers, strategic partners, and investors.
Copywriting Projects include: Brochures, Website Content, One Pagers, Executive Summaries, Company/Product Names and Slogans, Company Profiles, Newsletters, Articles, Blog Posts, Advertising Copy, Press Releases, PowerPoint Presentations, White Papers, Case Studies, Letters and Email Messages.
Arlene is also the volunteer organizer of IsraelStartupNetwork, a Meetup group of ± 5000 entrepreneurs. She organizes events, informs the group of relevant opportunities, and blogs and tweets about group members.